The Pet Space on Instagram Needs a Reality Check
Let’s be honest, the pet space on Instagram looks wholesome. There are cute dogs, enrichment ideas, matching collars, and endless reels with catchy audio. But behind the aesthetic? It’s messy.
And a lot of it puts dogs at risk.
Here’s what I wish more people knew about the dog influencer world:
1. A Lot of Sponsored Content Isn’t Disclosed
You see an account promoting a product and assume it must be great. What you’re not told? That product was likely gifted or paid for, and the creator failed to disclose it. Not only is this misleading, but it’s also against consumer guidelines in many countries.
2. Unqualified Advice is Everywhere
It’s shockingly easy to go viral with a slick graphic and bad information. Training tips, behavioural advice, or nutrition suggestions are often shared by people with no background in animal science or professional experience. That kind of misinformation can seriously harm dogs.
3. Enrichment Tools Are Often Dropshipped
Lickimats, puzzle toys, and treat dispensers are booming in the pet space. But a lot of what you’re buying was sourced from Temu or Alibaba, marked up 300–500%, and repackaged with a “small biz” feel. Quality, safety, and ethical production? Not always guaranteed.
4. Cooked or Fresh Dog Food Startups Are Risky
Everyone wants the best for their dog—and fresh food seems like a no-brainer. But many of the trendy startups don’t have pet nutritionists or veterinary input. Some aren’t even licensed to sell dog food. The result? Unbalanced meals that could lead to long-term health issues.
5. Following Aversive-Based Accounts Still Sends a Signal
Maybe you follow a balanced trainer “just to see both sides.” Or you like a reel without realising the trainer uses prongs or e-collars. That engagement helps their content spread. It supports their platform, even if that’s not your intention.
The Bottom Line:
This isn’t about shaming people. It’s about raising the standard of dog content online. If you’re here because you want informed, ethical, and welfare-first advice—welcome. You’re in the right place.
